Single serve success for the largest retailers and roasters

Single Serve Success for the Largest Retailers and Roasters

5 Ways to Stay and Become Relevant in the Current Market

As a business owner, I see that companies constantly fight to differentiate themselves. Every company faces challenges varying in urgency. Sometimes these challenges are not approached correctly due to a lack of skills, manpower, or priority. But nowadays, these challenges aren’t being tackled due to the period we are living in.

Uncertainty is a natural state that causes anxiety and fear. You might wake up in the middle of the night with all these feelings, questioning yourself about many things. According to Jonathan Fields, this is actually a good sign. If you feel it, your efforts are likely to succeed.

During these times, we face risks in our business, income, and even among friends and family members. Also, businesses are exposed to judgment, fearing how people or the market will judge their actions. It's up to us to push our businesses forward to reach the learning and growth zone.

1. Communicate and Embrace Joy with Your Teams

When managing teams, communication is always a priority, especially when working remotely. It needs to be magnified between team members and managers. Employees are starting to adapt to remote work after the past few weeks. They are beginning to receive recognition for their work but still crave interaction as they did in the workplace. Try to find ways to meet these needs through virtual lunches, coffee breaks, and games like bingo, quizzes, and competitions.

Prioritizing communication will increase focus, engagement, and motivation among your employees. This will positively affect the business in two ways. First, employees will work at their fullest capacity, optimizing creativity. Secondly, highly engaged employees will spread positivity among colleagues, either consciously or unconsciously.

Embrace joy in the remote workplace and have fun just as you would in the office. Use tools like Houseparty for virtual hangouts and games, UNO!, or the Famous Mario Kart Tour available for free on the App Store and Google Play. This way, business leaders can continue to support creativity, innovation, and motivation within their teams.

"Find ways to mimic their needs. For example, virtual lunches, coffee breaks, and games like bingo, quizzes, or competitions."

2. Identify Your Challenges

New ideas or ways to help society through this period have already been implemented. But now we need to focus on our business challenges. How are startups, small, and medium-sized enterprises identifying and facing these challenges?

You're probably implementing new ways to ensure that consumers are aware of your brand and can recall your products or services. It's time to rethink important touchpoints, take action, and find new ways to stay relevant in the current market.

It's time to prepare our businesses to flourish again. At some point, the situation will improve, and current measures will soften. So, it's time to change, find opportunities, and take action.

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"Stay and become relevant in the current market. Business owners recognize and seize opportunities where others see challenges."

3. Learn to Recognize Opportunities

Business owners recognize and seize opportunities where others see challenges. So, again, what kind of company are you? Create opportunities before they knock at your door, find new ways to be relevant, and most importantly, adopt the mindset to start flourishing again.

Embrace what the market currently offers, as it can bring new insights, solutions, and innovation to your company. This way, undiscovered opportunities will help you enter the learning and growth zone.

For example, here are some companies and clients that recognized their opportunities and asked us to contribute through our blackbear platform:

• Travel Diaries identified an impactful opportunity to connect the elderly with their children and grandchildren, allowing our Young Talents to create solutions.

• TMC Bedrijfskleding saw opportunities to make their clothing production useful during these times and let our Young Talents create solutions.

Furthermore, our clients like Tamoil and Euro-Caps are also putting extra effort into creating their opportunities by finding solutions to urgent challenges, empowering their organizations.

4. Take Action

Your business is your brand. Eventually, measures will soften, and we need to be prepared for the post-crisis period. How will your business take action when society starts running again? Where can you find your opportunities, and how will you execute them? It’s time to take action now on how your business will stay and become relevant from this point forward.

Build relationships and mutual benefits with stakeholders or potential stakeholders. Enhance the internal structures of your company and propose new opportunities to clients. Remember, trust plays a huge role, so treat your clients and customers the way they want to be treated.

5. Value the Present Time and Use It Wisely

Google defines time as "the indefinite continued progress of existence and events in the past, present, and future regarded as a whole." Time is non-renewable, and once it's used, it never comes back. It all starts with properly utilizing your time. Manage your time wisely so that opportunities you find today can flourish into success tomorrow. Plan your days, weeks, and set new objectives and goals. This will stimulate you and your teams to be highly effective and efficient while bringing more joy into your work and daily life.

Final Thoughts

In the past weeks, the entire market has rapidly adapted to new working methods and routines. I believe this is amazing and shows our true capability to adapt to any circumstances. At blackbear, we want to play our part in keeping your business relevant in the current market. Let’s find your opportunities and solutions, as we’re ready to empower you and your business. Connect with our team right away.

Source: Linkedin, Siliconrepublic, Dept, 2B2 Marketing.

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