How to Post on Instagram - The Full Guide

Acquiring the skill to post efficiently on social media is pivotal when executing a successful social media management strategy. While we've previously discussed posting organic content on Facebook and the optimal times for social media posts, this guide focuses on Instagram.

Feel free to Step-in Post discuss your requirements with us. Our experienced sales team is here to help you identify the best options for your needs.

With over 1 billion active users, Instagram stands as one of the largest social media networks you can exploit for your marketing strategy. However, due to the frequent changes in Instagram's algorithm, it's crucial for marketers to plan their Instagram posting strategies meticulously.

From identifying what types of content to post and scheduling them, to optimizing carousel posts and reposting user-generated content, we're about to share top-notch tips on how to effectively post on Instagram.

This comprehensive guide will help you understand the process of posting on Instagram to grow your follower count, capture your audience's attention, and excel at marketing on this platform.

Covering elements from hashtags to Instagram stories, our Marketer's Guide to Instagram Marketing is here to assist you with numerous tips, tools, and strategies to elevate your Instagram marketing game.

Complete Guide to What to Post on Instagram

Steps to Post on Instagram

1. Tap the "+" Icon on the Top of Your Screen

Instagram's recent interface changes mean you now need to tap the "+" icon at the top of the screen to create Stories, Reels, or go Live. Choose the type of post you want to share from the provided options.

2. Select an Image or Video from Your Library, or Capture One in App

Instagram will display the photos and videos saved on your device. Pick the one(s) you'd like to post or use the app's camera feature to click new photos or record videos directly.

For carousel posts, click the stacked square icon and select up to 10 images. After making your selections, tap “Next” at the top right of the screen.

3. Crop the Image

No need to pre-crop your photo. Instagram allows direct cropping in-app. Pinch the screen to adjust to your desired size. For specifics on social media image sizes, check out our complete guide.

4. Choose a Filter

Instagram offers 24 filters and basic editing tools for enhancing images. Scroll right to explore and preview filters. When satisfied, click the arrow at the top right to proceed.

5. Create Your Caption

Craft a catchy, informative, or educational caption to accompany your image, similar to ad copy. A well-thought-out caption encourages engagement and aids post optimization.

6. Include Emojis, If You Can

Emojis can help grab attention. Use them strategically to enhance your post but avoid overuse. Stick to around 5 emojis to keep your post attractive yet clear.

Utilize relevant hashtags in your captions to improve post visibility through Instagram's search feature. Unsure how to use hashtags effectively? Check our article on the secret formula to hashtag success.

8. Add Your Location Tag

Use the "Add Location" function to tag a location without including it in the caption. Choose from listed locations, whether specific buildings or broader areas, to make your post more discoverable.

9. Share Your Post on Other Social Media Platforms

To share your Instagram post across other linked social media accounts, toggle the sharing option. Once ready, hit "Share" in the top right corner, and Instagram will distribute the post accordingly.

Ideal Frequency of Instagram Posts

Finding a balance in posting frequency is important—don't overwhelm your followers, but maintain a steady presence. So, how often should you post on Instagram?

There's no definitive answer, as opinions vary. Adobe Spark suggests over one post daily, while others propose 7 to 10 weekly. Experiment to find what works best for you; your ideal frequency might differ from general advice.

Ensure you post when your audience is most active, with Wednesdays and Thursdays being the most effective days. For more insights on optimal posting times, refer to our infographic on the best times to post on social media or explore the best times to post on Instagram in Australia.

For further inquiries, visit Low-Carbon Steel T Posts for expert advice.

Scheduling Instagram Posts with Creator Studio

Understanding how to post on Instagram is one thing, but scheduling your posts is a game-changer. It saves time, ensures consistency, and helps avoid disruptions in your daily routine.

When planning your Instagram strategy, ask yourself these key questions:

• What types of content will you schedule? Posts, Stories, Reels, IGTV?
• What is the role of real-time content in your strategy?
• What are the best days and times to publish?
• How will you schedule content?

If you lack a social media management tool like Meltwater, you can use Facebook's Creator Studio for business or creator accounts. The Creator Studio allows desktop-based content creation and scheduling, making it essential for influencers.

1. Link Your Instagram Account to Creator Studio

In Creator Studio on Facebook, follow the prompts to link your Instagram account.

2. Select "Create Post"

After linking your Instagram, click the Instagram icon in the top bar, then select "Create Post" followed by "Instagram Feed".

3. Upload Your Visuals

Choose an image or video for your post. For carousel posts, click “Add Content” and select multiple files.

4. Add Your Caption

Include relevant captions, hashtags, emojis, and location to complete your post.

5. Schedule Your Post

In the bottom right, find the arrow next to "Publish", and select "Schedule" to either immediately post or save as a draft for later adjustments.

Ideas for Instagram Content

Having covered the technical side of posting, let's dive into the types of content to share on Instagram. In a platform saturated with users, standing out requires exceptional and unique content. Here are five content ideas to inspire your Instagram strategy:

1. Ask a Question

Engage followers by asking questions. Their responses can provide valuable content ideas. For instance, a wellness business might ask about common health challenges to tailor future content.

2. Share User-Generated Content

Resharing followers' content demonstrates appreciation and showcases product usage. Brands like Adobe’s @lightroom use this strategy effectively but always credit the original creators.

Create a branded hashtag for followers to use, making it easier to find user-generated content.

3. Use What's Trending

Participate in Instagram trends and challenges to showcase your brand's personality and remain relevant. Examples include social challenges like the bottle cap challenge.

4. Share Content from Other Social Media Sites

Repurpose content across different social platforms. For instance, share screenshots of tweets on Instagram, ensuring consistency with your brand identity.

5. Use Influencer Marketing to Showcase Your Product

Share content from influencers using your products. This boosts your brand's credibility and introduces your brand to new followers through trusted voices. Refer to our Ultimate Guide to Influencer Marketing for more information.

Now you're equipped with tips and steps for Instagram posting. For more details on crafting an Instagram marketing strategy using Meltwater's software, fill out the form below, and we’ll get in touch shortly.

For more details, kindly visit pigtail post for farm.