5 Reasons Why Corrugated Packaging Is Important In E- ...

1. Corrugated Cartons Can Help You Create A Brand: Research shows people generally form an impression of something within the first 7 seconds. Just like poor packaging can make you run for your money, a well thought of corrugated box can do quite the opposite. It can let you build credibility about your brand in your consumer&#;s mind even before he has opened the box and that too at an economical price as corrugated cartons are an extremely pocket friendly packaging option.  

With competitive price and timely delivery, MK sincerely hope to be your supplier and partner.

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2. Corrugated Packaging Can Let You Create a Loyal Customer Base: Have you ever shopped online and received a cardboard box that just seemed different from whatever you have seen till then? Did you feel even more special while opening it? There&#;s a reason behind the &#;unboxing&#; revolution on social media. More than the product, the package is the point of discussion. Why? Because packaging lets you create an experience. Such an experience subconsciously tells your consumers that you care about them. And it is precisely for this reason, they would prefer buying from you again.  

3. Corrugated Cardboard Boxes Can Save You Money: Besides protecting your product from getting damaged during transit, appropriately sized corrugated boxes or custom packaging can help you cut down your overall shipping costs. Recently, we suggested one of our customers to simply reduce the size of the box by a few notches. That itself helped them reduce their shipping charges by over 37%. Multiply that by several shipments in a day and you get a huge amount of savings on shipping! 

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4. Corrugated Packaging Can Drive Your Sales: I recently purchased an Air purifier online. It came in a simple brown corrugated box. The packaging was extremely simple & solidly built. It highlighted the brand name, was easy to open - there was no excessive taping used & made to size. Even before using the product, I was impressed by the pure attention to detail that went behind its packaging. And guess what, since then various people who have seen the box have shown an intent to buy the product just because they loved the carton! The carton acted as a &#;silent salesman&#; for the company.

5. Poor Packaging Can Destroy Your Brand: Have you ever rejected a product just because the packaging seemed a bit off? Whether you&#;re a startup or an E-commerce giant, you should understand the impact product returns can have on your business. It is not to be taken lightly. Packaging has a direct correlation with your brand perception and sales. Poor packaging leads to poor customer relationships. Poor customer relationships lead to poor reviews. Poor reviews mean you don&#;t just end up losing that particular customer and a recurring business from him, you end up losing a whole bunch of business from prospective buyers as well.

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We provide customized paper packaging solutions. If you are looking for packaging for your product or facing some trouble with current packaging, drop us a line and let our packaging specialists guide you.

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By Admin

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29 Aug,

About 80 percent of Americans shop online. While a large audience, the online marketplace is competitive as there are more than 100,000 e-commerce retailers. Success in this sector requires a business to stand out from the competition. High-quality product offerings are a start, but providing consumers with a better experience helps you sustain in the long-term. Learn what every online retailer should do to improve the consumer experience. Eliminate Account Registration As a retailer, you're on a constant quest for leads. When a consumer visits your website to place an order, requiring that they sign up for an account provides you with an opportunity to collect their data so that you can market to them in the future. However, this requirement could be the difference between a successful sale and the potential customer logging off the site. More than half of all people will abandon their shopping carts and find another retailer when they are forced to create an account to complete the transaction. If this is a site feature you have, consider forgoing this step. You can still require an address that you can use to communicate with the consumer periodically. Never Underestimate Consumers don't like to be lied to, and when you underestimate shipping times, they feel like this is what you're doing. If it takes two days for your warehouse to process an order and the shipping company has given you a three-day delivery quote, don't give the customer a delivery quote of three days, as this doesn't include the processing time. The goal might be to make the customer feel better, but this underestimation only harms the brand. Consumers want on-time deliveries, and when they don't receive them, they have no problem walking away. In one market study, 29 percent of people said they would no longer conduct business with a retailer if their order were late, just once. Consumers would have a five-day delivery that arrived on schedule than a three-day delivery that was late. Design Custom Corrugated Packaging Custom corrugated packaging offers an excellent way to tailor to the needs of your products and customers. First, these boxes are made specifically for your products and goods. This level of customization keeps the contents of the shipments safer during the transport process and minimizes damage. Just as late shipments might turn a consumer off, damaged delivers may have the same effect because customers may blame you for any issues. If your current boxes are too large and the shipping company factors the dimension of the box into their fee, custom corrugated boxes may also help lower your costs. When you pass these savings down to the customer, this only further improves their experience. Capital City Container Corp. can design high-quality custom options to meet your shipping needs. Generate Product Reviews It's well known that consumers place the personal recommendations of others in high regard. In fact, 88 percent of consumers equate online reviews with personal recommendations, and if you add reviews to your website, you can increase your conversion rate by more than 30 percent because reviews give consumers greater confidence in your products. If you don't have a review feature, now is the time to add this option to your website. If you do have this feature but are having trouble getting reviews, consider creating an incentive program. For example, notify customers that they will receive $5 off or free shipping on their next order if they provide a review. To eliminate spam, you can also include a verified buyer feature that only allows customers who previously purchased the item to leave a review. The realm of online shopping is vast and competitive, but you can be successful. Apply these tips and continuously look for ways to improve the customer experience.

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